V2 Retail Ltd was incorporated on July 23,2001 as Vishal Retail Pvt Ltd. The company was converted to a public limited company on February 20,2006. In 2011 company changed its name from Vishal Retail Ltd to V2 Retail Ltd. V2 Retail offers an unparalled retail mix combined with value and variety to its shoppers. This fashion avenue gives an extraordinary experience with an embracing portfolio of product offerings. V2 Retail believes in offering complete value for money to the shoppers through its large variety of Smart, trendy, fashionable apparels categories under one roof. V2 retails is present in 17 states of India with 77 high fashionable operational stores. V2 Retail dedicatedly lead the significant shopping experience to various small town and cities like Patna, Sagar, Itanagar, Varanasi and many more. V2 Retail has its own brands i.e GODSPEED, HERRLICH, GLAMORA, EBELLIA, HONEY BRATS and many more. The Indian Retail industry has emerged as one of the most dynamic and fast paced industries due to the entry of several new players. Retailing in India accounts for over 10% of the country’s GDP and around 8% of the employement . The Indian retail sector is expected grow by 60% to reach US$ 1.3 trillion by 2020 , on the back of rising incomes and increased digital connectivity. The Indian retail sector is one of the fastest-growing in the world with a CAGR of 12% . The Retail sector in India is dominated by the unorganized retail trade, where unorganized trade forms around 93% of the overall trade. This is in contrast with the developed countries where organized retail industry accounts for almost an average of more than 80% of the total retail trade. This highlights a lot of scope for further penetration of organized retail in India. India’s economic growth and its demographic profile make the country a compelling business case for global retailers planning an international foray. The strong economic growth is attributed to high disposable incomes, growing middle class influence, increasing individual wealth and country’s large youth population. The untapped rural sector and the lesser developed tier II and tier III cities provide ample opportunities for growth. About 68.84% of country’s population lives in the rural areas, while the rest 31.16 % resides in town and urban agglomerations, which certainly explains the kind of impact it can have on the Indian economy , once it gathers serious momentum. There is a huge potential in tier 2 and beyond areas for organized retailers. There is high density of population in small towns, and because of the penetration of media, rising awareness, rising incomes and availability of information , people are getting more aspirational in their fashion choices. As tier II and III are unexplored and real estate costs here are 30-40% lower than those in metro and tier I cities , retailers are all more interested in tier II and III. Nearly 100 million people out of India’s 300-400 million –strong middle class currently live in tier II and III cities. This indicates that a significant portion of Indian retailer’s target clientele lives in non-metro cities. In cities such as Surat and Jaipur, household incomes are expected to cross Rs 80,000 crore and 26 other cities will cross Rs 40,000 crore by 2020. This shows that purchasing power will also increase in such tier II and III cities. Tier- II cities alone received investments of more than $6 billion between 2006 and 2017 and tier III cities received around $500 million . Tier I cities collectively saw $1.3 billion investments in the same period. This clearly shows rising retail sector in tier II and III cities. By 2025 tier II and III towns will account for 45% of India’s consumption and will add 30% of affluent household who will be significant market for premium luxury products. There is a vast demand and supply gap in these new wave markets . while 23 of these cities represent 19% of the household income, they have only 12% of retail market present. Tier II and III are the most promising retail markets. In some tier II cities such as Lucknow , Kanpur, Indore, Bhopal , Nagpur population have crossed 2 million , thus offering tremendous opportunities to grow in volumes. While in some other cities such as Visakhapatnam , Chandigarh, and Vadodara , the per capita income of over .02 mn is the highest in the country. New businesses venturing into the Indian market have begun recognising these new wave cities in India and are actively charting appropriate strategies and communication tools to carter to them . All this clearly shows the great expansion opportunities in Indian retail sector. To grab this opportunity V2 Retail plans to open 1,000 stores in next five years. As most of the stores of V2 retail are present in tier II and III cities it will show great growth due to growing purchasing power and development of rural areas and town. standalone Income from operation Of V2 retail grew from Rs 40.16 cr in March 2012 to Rs 748.42 crore in March 2019 . Standalone Net profit of V2 retail grew from loss of Rs 34.78 crore in March 2012 to profit of Rs 20.49 crore in March 2019. In March 2017 company showed the highest profit of Rs 37 .26 crore. Further online retail have played an important role in raising awareness about the latest fashion trends in small towns of India. They made consumer aware and created demand by making the merchandise available to them. VALUE fashion is an approach where supply chain of fashion is appended to deliever fresh fashion at low value, focusing on consumer who are looking to wear branded appareals . Internet access, higher disposable income and desire to look good have further fuelled brands in small towns of India. The value space is exploded because even at the lowest end of the pyramid there’s an obsession to wear brands . The youth will not mind spending 50% of their salary on branded clothes and shoes. In urban areas people are fully aware of brands but there is shortage of land where new stores can be opened, the expansion of retail outlet in urban area is very difficult . As majority of Indian population lives in rural areas and small towns. In Small towns and rural areas the land to open retail outlets is easily available and at much cheaper rates. Plus people in small towns and rural areas are getting aware of branded things. So expansion of retail outlets in small towns and in rural areas will takle place. By all these I prefer buy call on V2 Retail LTD.