V2 Retail Ltd was incorporated on July 23,2001 as Vishal Retail Pvt Ltd. The company was converted to a public limited company on February 20,2006. In 2011 company changed its name from Vishal Retail Ltd to V2 Retail Ltd. V2 Retail offers an unparalled retail mix combined with value and variety to its shoppers. This fashion avenue gives an extraordinary experience with an embracing portfolio of product offerings.
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With revenue of Rs 8,788 crore and spanning a retail space of 8.1 million sq.ft, Aditya Birla Fashion and Retail Limited (ABFRL) is India’s first first billion dollar pure play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL’s Madura fashion division and ABNL’s subsidiaries – Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015.
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Rupa is one of the leading knitwear brands in India. Rupa has daily capacity to produce 7,00,000 pieces of finished goods. In 2017 it has acquired license from French connection ltd to develop, manufacture and sell the innerwear and related products under brand name FCUK. It has also entered into license agreement with fruit of the loom a wholly owned subsidiary of Berkshire Hathaway