Dabur India Ltd. Is one of the India’s leading FMCG companies started its operation in 1884. Building on a legacy of quality and experience of over 133 years , Dabur is today India’s most trusted name and the world’s largest ayurvedic and natural health care company. Dabur India is also a world leader with a portfolio of over 250 herbal /ayurvedic/fmcg products. Dabur’s FMCG portfolio today includes five flagship brands with distinct brand identities – Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit juices and beverages and Fem for fairness bleaches and skin care products.Dabur today operates in key consumer product categories like Hair care under which all types of hair oil and shampoos are included, Oral care under which all types of tooth pastes are included, Health care under which all types of ayurvedic medicines are included , Skin Care under which all types of soaps and bleaches are included , Home Care under which mosquito repellent , air freshener, toilet cleaner and dishwash products are included, and Food under which all types of fruit juices , beverages and food pastes are included. Beside all this Dabur also deal in GuarGum .Out of all this products hair care products contribute 21%, food product contributes 18%, health & supplement products contribute 17%, oral care products contribute 17% ,OTC and ethical products contribute 9%, and its other products contributes 18% of company’s revenue. Dabur has 13 brands with turnover of INR 1bn plus which includes dabur red paste, dabur chyawanprash, dabur honey, dabur glucose-D, hajmola, dabur anmol , dabur babool tooth paste, dabur lal dant manjan, odonil, fem, dabur gulabari, ORS, and HOBBY. Company has 3 brands with turnover of INR 10bn plus which includes real fuit juices, dabur amla oil,and dabur vatika . Dabur products also have huge presence in the overseas market and are today available in over 120 countries across globe. Its brand are highly popular in Middle East, SAARC countries, Africa, U.S, Europe and Russia. Dabur has twelve manufacturing plants in India (Jammu, Pantnagar, Sahibabad, Tezpur, Nasik, Silvasa, Pithampur, Narendrapur, Katni, Alwar, Newai, Baddi) . It also has eight manufacturing plants in foreign countries ( Egypt, Nigeria, Turkey, Sri Lanka, Bangladesh, Nepal, South Africa, UAE). The company has wide distribution network, covering six million retail outlets and six hundred plus distributors with a high penetration in both urban and rural markets. The company have also significantly strengthened its rural footprint by its products reaching in almost 42,000 villages across the country. Dabur is making products available in the grocery/pops & mums, departmental stores etc .through 3 tier distribution system i.e from C&F (Carried & forwarding agent) –to stockiest – to wholesalers – to retail outlets – to final consumer. The company is not only focusing on growing its distribution in traditional trade but also in emerging channels like modern trade and e-commerce. For this company has join hands with Amazon to strengthen its international business. It has done this to make over 30 of its products available to customers in the U.S, Canada and Mexico through amazon. Depending upon response , company is intend to launch 80 more products on amazon in next quarter. In year 2017-18 Dabur inaugurated the first industrial robot to be used in its manufacturing plant in Ras Al Khaimah, UAE. The ABB Robotic Palletizer Model IRB-460, a leading automation technology that will increase the speed, reach and payload in Dabur’s production process. Dabur is seeing patanjali as an opportunity rather than a threat. Ramdev and patanjali have expanded the market, turned a lot of non-users to users of ayurvedic products. Dabur is selling ayurvedic and natural products from 133 years. Dabur products are based on scientific research based on old ayurvedic knowledge. Dabur has the advantage . With more time , more people will turn to science based Ayurveda from faith based Ayurveda. Innovations in science based ayurveda will definitely help dabur to stay ahead of patanjali. This year Dabur expanded its reach to 5,000 more allopathic doctors, taking its total reach to over 14,000 doctors across India. In total Dabur has 22,000 ayurvedic doctors and vaid coverage across India . Dabur holds world’s largest oral hygiene session . Dabur red paste created history with successful genius world record attempt of holding the largest oral hygiene session with 1,822 school students in Gurgaon . Under standalone basis Dabur’s income from operation consistently grew to Rs 5609.06 cr in March 2018 from Rs 914.77 cr in March 1994. Net profit of Dabur consistently grew to Rs 1,072.05 cr in March 2018 from Rs 50.10 cr in March 1994. Dabur has a steady increase in its operating margins .Under consolidated basis in FY16, FY17 and FY18, the company recorded the operating margins of 19.3%, 19.6% and 20.9% . Total debt of Dabur is Rs 286.53 cr. It has total assets of Rs 4,315.24 cr. Its contingent liabilities is Rs 684.68 cr which is 16.20% of its net worth . All this clearly shows company has a strong future. So I pefer buy call on dabur.